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Design Principles Explained: What they are and why you should care

01 April 2024

Design principles are an essential tool in your toolbox for aligning people around a shared vision and a common goal. In this article, we will explore what they are and why you should start using them in your work.

Gabriel Svennerberg

37 Signals Principles

8 principles

37 Signals

Airbnb's design principles

4 principles

Airbnb

Principles for Considerate Products

16 principles

Alan Cooper

Amazon's Leadership Principles

14 principles

Amazon

Principles of Calm Technology

8 principles

Amber Case

10 Principles of Successful E-Learning

10 principles

Anderson & McCormick from European Schoolnet

Design Principles of Android Wear

4 principles

Android Developers

Android Design Principles

17 principles

Android Developers

Design Principles of Android Wear v2

5 principles

Android Developers

iOS User Experience Guidelines

17 principles

Apple

iOS 7 Design Principles

6 principles

Apple

Asana's Design Principles

6 principles

Asana

Australia DesignGov Principles

5 principles

Australian Government

BBC Design Philosophy

5 principles

BBC

Shneiderman's "Eight Golden Rules of Interface Design"

8 principles

Ben Shneiderman

Principles and Patterns for Rich Interaction

6 principles

Bill Scott, Theresa Neil

10 more Design Principles for Better Products

10 principles

Bresslergroup

10 Design Principles for Better Products

10 principles

Bresslergroup

First Principles of Interaction Design

19 principles

Bruce Tognazzini

The Lost Principles of Design

8 principles

Chad Engle

10 Principles of Codecademy.com

10 principles

Codecademy.com

Principles for 21st Century Government

7 principles

Code for America

Eight Principles of Information Architecture

8 principles

Dan Brown

Manifesto for the Experience of Things

5 principles

Seamless, Dan Frost

Basic Principles of NUI Design

12 principles

Dan Saffer

Design principles to evaluate your product

6 principles

Dave Schools

Digital Product Design Principles for Degreed

12 principles

Degreed

Ten principles for good design

10 principles

Dieter Rams

Don Normans Principles of Design

6 principles

Don Norman

D.Mindsets

7 principles

d.school

Ebay Design Principles

4 principles

Ebay

The Edenspiekermann Manifesto

7 principles

Edenspiekermann

Principles of bot design

8 principles

Emmet Connolly, Intercom

Design Principles for In-App Messaging

3 principles

Intercom, Emmet Connolly

The Lean Startup Principles

5 principles

Eric Ries

The UX Axioms

26 principles

Erik Dahl

Principles of Content Strategy

7 principles

Erin Kissane

5 Principles for First Time Experience

5 principles

Evi K. Hui

Eight Principles of Purpose-Driven Design

8 principles

Expand the Room

Facebook Design Principles

7 principles

Facebook Design

Firefox Design Values

9 principles

Firefox UX

5 Principles for the wearable revolution

5 principles

Fjord

Fjord's guiding principles

5 principles

Fjord

Principles of No UI

3 principles

Golden Krishna

Ten things we know to be true

10 principles

Google

Designing for Virtual Reality

10 principles

Google

Google Calendar's design principles

4 principles

Google

Material Design

5 principles

Google