01 July 2021
These principles of content strategy are pulled from the book The Elements of Content Strategy by Erin Kissane. It's described as a brief handbook for everyone who needs to create and manage useful content for real people.
We highly recommend it if you interested in learning more about content strategy.
Source: The Elements of Content Strategy
Publish content that is right for the user and for the business.
Define a clear, specific purpose for each piece of content; evaluate content against this purpose.
Adopt the cognitive frameworks of your users.
Seek clarity in all things.
Mandate consistency, within reason.
Omit needless content.
Publish no content without a support plan.
Publish content that is right for the user and for the business.
Define a clear, specific purpose for each piece of content; evaluate content against this purpose.
Adopt the cognitive frameworks of your users.
Seek clarity in all things.
Mandate consistency, within reason.
Omit needless content.
Publish no content without a support plan.
