The most comprehensive collection of Design Principles on the Internet.

916 design principles and counting.

01 Jul 2021

Principles of Content Strategy

These principles of content strategy are pulled from the book The Elements of Content Strategy by Erin Kissane. It's described as a brief handbook for everyone who needs to create and manage useful content for real people.

We highly recommend it if you interested in learning more about content strategy.

Source: The Elements of Content Strategy


The principles

  1. Good content is appropriate

    Publish content that is right for the user and for the business.

  2. Good content is useful

    Define a clear, specific purpose for each piece of content; evaluate content against this purpose.

  3. Good content is user-centered

    Adopt the cognitive frameworks of your users.

  4. Good content is clear

    Seek clarity in all things.

  5. Good content is consistent

    Mandate consistency, within reason.

  6. Good content is concice

    Omit needless content.

  7. Good content is supported

    Publish no content without a support plan.

1. Good content is appropriate

Publish content that is right for the user and for the business.

2. Good content is useful

Define a clear, specific purpose for each piece of content; evaluate content against this purpose.

3. Good content is user-centered

Adopt the cognitive frameworks of your users.

4. Good content is clear

Seek clarity in all things.

5. Good content is consistent

Mandate consistency, within reason.

6. Good content is concice

Omit needless content.

7. Good content is supported

Publish no content without a support plan.

Tags

  • content strategy