The most comprehensive collection of Design Principles on the Internet.

921 design principles and counting.

About this site

Design Principles FTW is a collection of the worlds most successful Design Principles. Read them, use them and let them inspire you to create your own sets of principles.

Do you have suggestions on Design Principles to add, ideas for how to improve this site or anything you want to ask? Either tweet us at @dprinciplesFTW or contact.

Take your designs to the next level

Design Principles FTW is a free resource for the design community. The purpose of the site is to provide information and inspiration for anyone involved in designing digital products. Whether you're an established professional or aspire to become one, we hope that you'll find something of value.

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About us

Gabriel Svennerberg

Gabriel Svennerberg

Swedish UX Strategist, Speaker, Author and Founder of UX Agency Meetod and Boards on Fire.

When he's not curating Design Principles FTW, Gabriel is busy designing digital products at Meetod or working on Boards on Fire. He organizes UX-events for his local UX community and is the author of Beginning Google Maps API 3.

Marcela Machuca

Marcela Machuca

Marcela works as an Interaction and Service Designer. She's currently helping BBVA on their Digital Transformation as a Service Designer. In her spare time she organizes meetups for her local Service Design Drinks group, curates Design Principles FTW and plays with her adorable dog.