Design Principles FTW

The biggest collection of Design Principles on the Internet.

99 collections
and growing

About this site

Design Principles FTW is a collection of the worlds most successful Design Principles. Read them, use them and let them inspire you to create your own sets of principles.

Do you have suggestions on Design Principles to add, ideas for how to improve this site or anything you want to ask? Either tweet us at @dprinciplesFTW or contact.

Take your designs to the next level

Design Principles FTW is a free resource for the design community. The purpose of the site is to provide information and inspiration for anyone involved in designing digital products. Whether you're an established professional or aspire to become one, we hope that you'll find something of value.

What are design principles anyway?

About us

Gabriel svennerberg

Gabriel Svennerberg

Gabriel Svennerberg

Swedish UX Strategist, Speaker, Author of Beginning Google Maps API 3 and Founder of UX Agency Meetod.

When he's not busy curating Design Principles FTW, he designs and builds applications at Meetod. He writes about UX Design and all things web on In usability we trust and is the author of Beginning Google Maps API 3 published by Apress.


Marcela Machuca

Marcela Machuca


When she is not helping curate Design Principles FTW she is organizing meetups for her local Service Design Drinks group or working as a Service Designer at Designit.