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07 Aug 2013

Google Calendar's design principles

These are the principles that the Google Calendar team used while redesigning the UI back in 2011. The redesign led to a much better and focused experienced using the service.

Source: SlideShare

1. Fast, visually appealing, and joyous to use

2. Drop-dead simple to get information into the calendar

3. More than boxes on a screen (reminders, invitations, etc.)

4. Easy to share so you can see your whole life in one place


  • UI design
  • service design
  • Big companies

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