06 December 2017
For many product teams increasing conversion is difficult as users drop off early in the lifecycle. Often users don’t know how to get started. They get stuck, feel frustrated, stop using the product all together, and don't benefit from the promises of the product designed for them.
Source: Uber Design Blog
Prepare users by covering the basics before introducing advanced features and concepts.
Introduce complexity later on.
Throwing them in the deep end expecting them to swim.
Prioritize content, create hierarchy, make it bite sized. Deliver education at the right moment in the right way.
Overwhelming for feels too early that’s not relevant or too late.
People have different learning styles. Some prefer reading, some prefer learning through videos or listen to audio. Some people are more tech savvy and some are less. Some places have worse connectivity so you’re videos might not load - that’s when articles or audio is best. Design for inclusivity and a global audience (if your product is global).
One size fits all.
Be supportive especially of new users - it’s their first time. Be there for them when something comes up good or bad. Celebrate their first time successes and help them recover from the low points.
Something just happen and they have no idea what it’s about for how to fix it.
Show people where they are at and how far they have to go. Keep users informed and motivate by showing progress and levels. If they’ve mastered something celebrate it!! Make it a moment.
Unknown trajectory or just another event.
Prepare users by covering the basics before introducing advanced features and concepts.
Introduce complexity later on.
Throwing them in the deep end expecting them to swim.
Prioritize content, create hierarchy, make it bite sized. Deliver education at the right moment in the right way.
Overwhelming for feels too early that’s not relevant or too late.
People have different learning styles. Some prefer reading, some prefer learning through videos or listen to audio. Some people are more tech savvy and some are less. Some places have worse connectivity so you’re videos might not load - that’s when articles or audio is best. Design for inclusivity and a global audience (if your product is global).
One size fits all.
Be supportive especially of new users - it’s their first time. Be there for them when something comes up good or bad. Celebrate their first time successes and help them recover from the low points.
Something just happen and they have no idea what it’s about for how to fix it.
Show people where they are at and how far they have to go. Keep users informed and motivate by showing progress and levels. If they’ve mastered something celebrate it!! Make it a moment.
Unknown trajectory or just another event.
