10 January 2014
These are the principles that 37 signal (now known as Basecamp) built their wildly successful business on.
Source: 37signals.com
Bells and whistles wear off, but usefulness never does. We build useful software that does just what you need and nothing you don’t.
We’re famous for fast and friendly customer service. We work hard to make sure we live up to that reputation every day.
Buzzwords, lingo, and sensationalized sales-and-marketing-speak have no place at 37signals. We communicate clearly and honestly.
Our customers fund our daily operations by paying for our products. We answer to them — not investors, the stock market, or a board of directors.
We’ll never overlook what really matters: The basics. Great service, ease of use, honest pricing, and respect for our customer’s time, money, and trust.
We believe everyone is entitled to the best price we can offer. Our prices are public, published right on our site, and the same no matter who you are.
Our products are intuitive. You’ll pick them up in seconds or minutes, not hours, days or weeks. We don’t sell you training because you don’t need it.
No one likes being locked into something they don’t want anymore. Our customers can cancel at any time, no questions asked. No setup/termination fees either.
Bells and whistles wear off, but usefulness never does. We build useful software that does just what you need and nothing you don’t.
We’re famous for fast and friendly customer service. We work hard to make sure we live up to that reputation every day.
Buzzwords, lingo, and sensationalized sales-and-marketing-speak have no place at 37signals. We communicate clearly and honestly.
Our customers fund our daily operations by paying for our products. We answer to them — not investors, the stock market, or a board of directors.
We’ll never overlook what really matters: The basics. Great service, ease of use, honest pricing, and respect for our customer’s time, money, and trust.
We believe everyone is entitled to the best price we can offer. Our prices are public, published right on our site, and the same no matter who you are.
Our products are intuitive. You’ll pick them up in seconds or minutes, not hours, days or weeks. We don’t sell you training because you don’t need it.
No one likes being locked into something they don’t want anymore. Our customers can cancel at any time, no questions asked. No setup/termination fees either.
