The most comprehensive collection of Design Principles on the Internet.

836 design principles and counting.

Evi K. Hui

Designer at Uber

UX researcher & product designer working with the UberEATS team. Previously designer on Uber Driver Education and Growth team.

Evi was born and raised in Toronto and trained as a product and service designer. She is a passionate about helping people and organizations thrive by guiding teams through an empathy driven product development process resulting in meaningful products and services people love and enjoy.

Previously worked for an agriculture startup and various design consulting firms including Adaptive Path and Smart Design. Her experience spans across design for healthcare, hospitality, education, solar energy, consumer electronics, financial and public services.

Now living in San Francisco, when not designing she is getting her hands dirty making ceramics, crafting leather goods, climbing, cooking and exploring the outdoors.

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5 Principles for First Time Experience

5 principles


Evi K. Hui