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25 Oct 2017

Airbnb's design principles

As part of Airbnb's effort to create a Design Language System they created a set of design principles to guide the work.

To learn more about the process of creating the Design Language System read the article Building a Visual Language, where it's thoroughly described.


The principles

  1. Unified

    Each piece is part of a greater whole and should contribute positively to the system at scale. There should be no isolated features or outliers.

  2. Universal

    Airbnb is used around the world by a wide global community. Our products and visual language should be welcoming and accessible.

  3. Iconic

    We’re focused when it comes to both design and functionality. Our work should speak boldly and clearly to this focus.

  4. Conversational

    Our use of motion breathes life into our products, and allows us to communicate with users in easily understood ways.

  1. Unified

    Each piece is part of a greater whole and should contribute positively to the system at scale. There should be no isolated features or outliers.

  2. Universal

    Airbnb is used around the world by a wide global community. Our products and visual language should be welcoming and accessible.

  3. Iconic

    We’re focused when it comes to both design and functionality. Our work should speak boldly and clearly to this focus.

  4. Conversational

    Our use of motion breathes life into our products, and allows us to communicate with users in easily understood ways.

Tags

  • UX
  • service design
  • Big companies

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