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Design Principles Explained: What they are and why you should care

01 April 2024

Design principles are an essential tool in your toolbox for aligning people around a shared vision and a common goal. In this article, we will explore what they are and why you should start using them in your work.

Gabriel Svennerberg

10 Design Principles for Better Products

10 principles

Bresslergroup

10 more Design Principles for Better Products

10 principles

Bresslergroup

10 Principles of Codecademy.com

10 principles

Codecademy.com

10 Principles of Successful E-Learning

10 principles

Anderson & McCormick from European Schoolnet

10 Top Wearable Technology Design Principles

10 principles

Marcus Weller

10 Usability Heuristics for User Interface Design

10 principles

Jakob Nielsen

20 Guiding Principles for Experience Design

20 principles

Whitney Hess

37 Signals Principles

8 principles

37 Signals

46 Rules of Genius

46 principles

Marty Neumeier

5 Guiding Principles for Experience Designers

5 principles

Whitney Hess

5 Principles for First Time Experience

5 principles

Evi K. Hui

5 Principles for the Online Banking Experience

5 principles

Greg Jones

5 Principles for the wearable revolution

5 principles

Fjord

7 Principles of Efficient Human Robot Interaction

7 principles

Michael A. Goodrich

7 Principles of Rich Web Applications

7 principles

Guillermo Rauch

8 Design Principles for Organizational Transformation

8 principles

Xplane

Airbnb's design principles

4 principles

Airbnb

Amazon's Leadership Principles

14 principles

Amazon

Android Design Principles

17 principles

Android Developers

Asana's Design Principles

6 principles

Asana

Australia DesignGov Principles

5 principles

Australian Government

Basic Principles of NUI Design

12 principles

Dan Saffer

BBC Design Philosophy

5 principles

BBC

Bing Homepage Design Principles

4 principles

Microsoft Developer

Blueprint for an AI Bill of Rights

5 principles

The White House

Building Blocks of Sustainable Web Design

4 principles

Mightybytes, Tim Frick

Design Axioms

16 principles

Juhan Sonin

Designing for Virtual Reality

10 principles

Google

Design Principles for Bing

10 principles

Microsoft Developer

Design Principles for In-App Messaging

3 principles

Intercom, Emmet Connolly

Design principles for reducing cognitive load

7 principles

Jon Yablonski

Design Principles for Windows Store apps

5 principles

Microsoft Developer

Design Principles of Android Wear

4 principles

Android Developers

Design Principles of Android Wear v2

5 principles

Android Developers

Design principles to evaluate your product

6 principles

Dave Schools

Digital Product Design Principles for Degreed

12 principles

Degreed

D.Mindsets

7 principles

d.school

Don Normans Principles of Design

6 principles

Don Norman

Ebay Design Principles

4 principles

Ebay

Eight Principles of Information Architecture

8 principles

Dan Brown

Eight Principles of Natural User Interfaces

8 principles

Rachel Hinman

Eight Principles of Purpose-Driven Design

8 principles

Expand the Room

Facebook Design Principles

7 principles

Facebook Design

Facebook's Four B2B Design Principles

4 principles

Margaret Stewart

Firefox Design Values

9 principles

Firefox UX

First Principles of Interaction Design

19 principles

Bruce Tognazzini

Fjord's guiding principles

5 principles

Fjord

Fluent product design principles

4 principles

Microsoft Design