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Design Principles for Bing

The Design Principles that guided the UX for Bing Search.

Also check out the talk Designing Bing: Heart and Science from MIX10 where Paul Ray tells more about them.

Source: Designing Bing with Heart & Science

The principles

  1. Design for explorers
  2. Delight and surprise our users
  3. Earn Trust
  4. Be the brand
  5. Make money
  6. Showcase our best
  7. Organize the page by relevance
  8. Respect the need for speed
  9. Give just enough and offer more
  10. Present a seamless experience

  1. Design for explorers

  2. Delight and surprise our users

  3. Earn Trust

  4. Be the brand

  5. Make money

  6. Showcase our best

  7. Organize the page by relevance

  8. Respect the need for speed

  9. Give just enough and offer more

  10. Present a seamless experience