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Take Your Designs to the Next Level

Design Principles FTW is a collection of the worlds most successful Design Principles. Read them, use them and let them inspire you to create your own sets of principles.

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About This Site

Design Principles FTW is a free resource for the design community. It's maintained and curated by Gabriel Svennerberg and Marcela Machuca.

The purpose of the site is to provide information and inspiration for anyone involved in designing digital products. Whether you're an established professional or aspire to become one, we hope that you'll find something of value.

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