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Take Your Designs to the Next Level

Design Principles FTW is a collection of the worlds most successful Design Principles. Read them, use them and let them inspire you to create your own sets of principles.

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About This Site

Design Principles FTW is a free resource for the design community. It's maintained and curated by Gabriel Svennerberg and Marcela Machuca.

The purpose of the site is to provide information and inspiration for anyone involved in designing digital products. Whether you're an established professional or aspire to become one, we hope that you'll find something of value.

What are Design Principles anyway?

Design Principles are a tool for creating a better, more consistent experience for your users. They are high level principles that guide the detailed design decisions you make as you're working on a project.

There are essentially two kinds of them. Universal and Specific.

Universal Design Principles

The universal kind, also called Heuristic applies to basic human behaviors and can be used for all kinds of designs. Examples of Universal Principles are: Jakob Nielsens famous 10 Usability Heuristics for User Interface Design and Whitney Hess's 20 Guiding Principles for Experience Design.

Specific Design Principles

The other kind of Design Principles are the Specific ones You create these for a specific project to ensure a consistent design. Examples of Specific Design Principles are Tivo's Design Principles and the Android Design Principles.

The Specific Design Principles are especially great when you're working on a big project with a lot of people involved. By establishing a set of Design Principles it's easier to keep the product aligned with the UX Vision.

What Should I do With Them?

If you're not doing it already, you should start using Design Principles to improve the User Experience in your own projects. To get started check out the Design Principles of others to get inspiration for your own.

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Want to contribute?

Do you have suggestions on Design Principles to add, ideas for how to improve this site or anything you want to ask?

Either tweet us at @dprinciplesFTW or contact us directly via the form below.