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5 Principles for First Time Experience

For many product teams increasing conversion is difficult as users drop off early in the lifecycle. Often users don’t know how to get started. They get stuck, feel frustrated, stop using the product all together, and don't benefit from the promises of the product designed for them.

Source: Uber Design Blog

The principles

  1. Start with basics
  2. Keep it focused
  3. Be inclusive
  4. Be supportive
  5. Show progress

  1. Start with basics

    Prepare users by covering the basics before introducing advanced features and concepts.
    Introduce complexity later on.
    Is not:
    Not throwing people in the deep end.

  2. Keep it focused

    Prioritize content, has hierarchy, bite sized. Delivered at the right moment
    It is not
    Overwhelming
    Too early that’s not relevant or too late

  3. Be inclusive

    Learning styles: visual, audio
    Bandwidth
    Tech savviness
    Global audience - different internet bandwidths

  4. Be supportive

  5. Show progress

    Progress and mastery