Published 20 Sep 2014
Principles for designing using the d.school method of design thinking. These principles are designed to facilitate empathy, divergent thinking, collaboration and thinking by doing. All corner stones of the design thinking methodology.
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Communicate your vision in an impactful and meaningful way by creating experiences, using illustrative visuals, and telling good stories.
Empathy for the people you are designing for and feedback from these
users is fundamental to good design
Produce a coherent vision out of messy problems. Frame it in a way to inspire others and to fuel ideation.
Prototyping is not simply a way to validate your idea; it is an integral part of your innovation process. We build to think and learn.
Know where you are in the design process, what methods to use in that stage, and what your goals are.
Design thinking is a misnomer; it is more about doing that thinking. Bias toward doing and making over thinking and meeting.
Bring together innovators with varied backgrounds and viewpoints. Enable
breakthrough insights and solutions to emerge from the diversity.