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Design Principles Explained: What they are and why you should care

01 April 2024

Design principles are an essential tool in your toolbox for aligning people around a shared vision and a common goal. In this article, we will explore what they are and why you should start using them in your work.

Gabriel Svennerberg

Principles and Patterns for Rich Interaction

6 principles

Bill Scott, Theresa Neil

Manifesto for the Experience of Things

5 principles

Seamless, Dan Frost

Building Blocks of Sustainable Web Design

4 principles

Mightybytes, Tim Frick

Opower - Design Principles

5 principles

Opower

OCC’s design principles

9 principles

Oxford Computer Consultants

PayPal Design Principles

4 principles

PayPal

Pinterest Design Principles

3 principles

Pinterest

The Ecology of Multi-Device Design

6 principles

Punchcut

Quartz Design Principles

6 principles

Quartz

Eight Principles of Natural User Interfaces

8 principles

Rachel Hinman

The SOLID Design Principles for Software Development

5 principles

Robert Cecil Martin

Salesforce Lightning Design Principles

4 principles

Salesforce

The Ten Principles of Inclusive Web Design

10 principles

Sandi Wassmer

SAP Fiori Design Principles

5 principles

SAP

Principles for Accessibility

9 principles

Sarah Horton, Whitney Quesenbery

Slack's Product Principles

5 principles

Slack

Spina CMS Design Principles

7 principles

Spina CMS

Principles for Effective Onboarding

6 principles

Stefanie Andersen

Voice User Interface Principles

6 principles

Stephen Gay

The Meta Principles for Visual Usability

3 principles

Tania Schlatter

Blueprint for an AI Bill of Rights

5 principles

The White House

Service Design Principles

5 principles

Tim Manning

Tivo's Revised Design Principles

6 principles

TiVo

Tivo's Design Principles (ala 1998)

7 principles

TiVo

Tizen Design Principles

3 principles

Tizen Developers

Principles for Prototyping

8 principles

Todd Zaki Warfel

TXI Design Principles

5 principles

TXI

POUR - WCAG 2.0 principles

4 principles

WAI at W3C

5 Guiding Principles for Experience Designers

5 principles

Whitney Hess

20 Guiding Principles for Experience Design

20 principles

Whitney Hess

WikiHouse 10 Design Principles

15 principles

WikiHouse

Wonderbly Design Principles

4 principles

Wonderbly

8 Design Principles for Organizational Transformation

8 principles

Xplane

ZapLabs design principles

5 principles

ZapLabs

Zappo's Design Principles

10 principles

Zappos