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12 Jan 2021

Wonderbly Design Principles

Wonderbly uses its design principles to symbolize their aspirations and provide a guiding light on the evolution of their design. Interestingly they also refer to the principles as their design values.

Source: Wonderbly Design System


The principles

  1. Be Storytellers

    Avoid one sided conversations. Leave a deeper impression on customers by reflecting their needs and aspirations, whilst delighting them along the journey. Engaging our audience will drive sales and loyalty. By unifying content, community, and commerce we can inspire people to explore, interact, and shop with us.

  2. Join Our Club

    Create products, features, and qualities within our site that instil trust in the mind of the customer. Championing findability, reliability, and credibility will reduce uncertainty throughout the entire experience. Dependability will empower a customer to go from a one-off buyer to life long customer.

  3. Optimized Experiences

    Leverage fluid layouts and a device agnostic approach to create an optimum experience for every type of user. Constantly strive to streamline and simplify the journey for customers. Make use of native features to promote products and explore new technologies.

  4. Grandma First

    Our customers are not just tech savvy urban mums but also digitally novice grandparents. We must deliver a simple, effective, and rewarding customer experiences for every type of customer. Helping people to make the right decisions and guiding them along the path to purchase wherever needed.

1. Be Storytellers

Avoid one sided conversations. Leave a deeper impression on customers by reflecting their needs and aspirations, whilst delighting them along the journey. Engaging our audience will drive sales and loyalty. By unifying content, community, and commerce we can inspire people to explore, interact, and shop with us.

2. Join Our Club

Create products, features, and qualities within our site that instil trust in the mind of the customer. Championing findability, reliability, and credibility will reduce uncertainty throughout the entire experience. Dependability will empower a customer to go from a one-off buyer to life long customer.

3. Optimized Experiences

Leverage fluid layouts and a device agnostic approach to create an optimum experience for every type of user. Constantly strive to streamline and simplify the journey for customers. Make use of native features to promote products and explore new technologies.

4. Grandma First

Our customers are not just tech savvy urban mums but also digitally novice grandparents. We must deliver a simple, effective, and rewarding customer experiences for every type of customer. Helping people to make the right decisions and guiding them along the path to purchase wherever needed.