08 June 2022
TXI's five design principles are a call to action—not a list of demands. While they may evolve and expand, they remain committed to the concepts within.
They've documented the process of creating them in the article How defining design principles strengthens products and teams.
Source: Design Principles
As advocates, we believe in the righteous pursuit of equitable and accessible design. Designing for the needs of the most marginalized users, we create better experiences for everyone.
As we address technical feasibility and commercial viability, our design decisions and interventions must remain rooted in the expressed needs, desires and ambitions of users. Additionally, as designers, we must remember we are not saviors and we are not infallible.
We misinterpret, we make mistakes, we miss the mark. So to gut-check ourselves and our work, we continuously test and validate with users, interrogate our own biases, and seek critical feedback from peers.
As researchers, we believe wonder is not a waste of resources.
Pursuing knowledge and understanding requires questioning the underlying purpose, intent and impact of our collective efforts.
Driven by intellectual curiosity and empathy, we seek a deeper understanding of others: our colleagues, our clients, and their user communities.
We are detectives (not psychics) reliant on evidence and data to guide our discovery. We seek to interrogate assumptions and invalidate hypotheses—continuously question orthodoxy and what others take for granted—to uncover facts as the foundation for our designs.
As innovators, we believe remixing is the sibling of invention.
We respect the validity and usefulness of existing tools and frameworks— readily incorporating these things into our own work.
Working across categories and industries, we’re able to spot and solve root problems borrowing inspiration and ideas from adjacent spaces beyond our clients’ domain expertise.
With fresh eyes and humility, we identify powerful connections between disparate ideas and seemingly unrelated patterns, to combine these elements in new and novel ways.
As communicators, we believe clarity and complexity can coexist.
Distilling ideas to their essence is about reframing and summarizing concepts—not simplifying them. We respect the inherent complexities of our clients’ work and their users’ realities.
We continuously push for tangibility and specificity in our design—paring things down for coherence and comprehension by others. Sharpening the inquiry and refining the problem statement, we also bring our client’s challenge into focus (for us and them).
As craftspeople, we believe successful product and service experiences are honest and aesthetic.
We love utility and beauty equally—and help our clients see value in both.
We strike this balance through thoughtful experimentation and joyful exploration. Harnessing the power of sensory language (color, imagery, symbols, sound, haptics), we connect the identity of an experience to a user’s expectations.
When in doubt, we make things. We know some experiences will be immersive and sensorial, while others need to remain efficient and austere. But regardless of what we make, it must all be well made.
As advocates, we believe in the righteous pursuit of equitable and accessible design. Designing for the needs of the most marginalized users, we create better experiences for everyone.
As we address technical feasibility and commercial viability, our design decisions and interventions must remain rooted in the expressed needs, desires and ambitions of users. Additionally, as designers, we must remember we are not saviors and we are not infallible.
We misinterpret, we make mistakes, we miss the mark. So to gut-check ourselves and our work, we continuously test and validate with users, interrogate our own biases, and seek critical feedback from peers.
As researchers, we believe wonder is not a waste of resources.
Pursuing knowledge and understanding requires questioning the underlying purpose, intent and impact of our collective efforts.
Driven by intellectual curiosity and empathy, we seek a deeper understanding of others: our colleagues, our clients, and their user communities.
We are detectives (not psychics) reliant on evidence and data to guide our discovery. We seek to interrogate assumptions and invalidate hypotheses—continuously question orthodoxy and what others take for granted—to uncover facts as the foundation for our designs.
As innovators, we believe remixing is the sibling of invention.
We respect the validity and usefulness of existing tools and frameworks— readily incorporating these things into our own work.
Working across categories and industries, we’re able to spot and solve root problems borrowing inspiration and ideas from adjacent spaces beyond our clients’ domain expertise.
With fresh eyes and humility, we identify powerful connections between disparate ideas and seemingly unrelated patterns, to combine these elements in new and novel ways.
As communicators, we believe clarity and complexity can coexist.
Distilling ideas to their essence is about reframing and summarizing concepts—not simplifying them. We respect the inherent complexities of our clients’ work and their users’ realities.
We continuously push for tangibility and specificity in our design—paring things down for coherence and comprehension by others. Sharpening the inquiry and refining the problem statement, we also bring our client’s challenge into focus (for us and them).
As craftspeople, we believe successful product and service experiences are honest and aesthetic.
We love utility and beauty equally—and help our clients see value in both.
We strike this balance through thoughtful experimentation and joyful exploration. Harnessing the power of sensory language (color, imagery, symbols, sound, haptics), we connect the identity of an experience to a user’s expectations.
When in doubt, we make things. We know some experiences will be immersive and sensorial, while others need to remain efficient and austere. But regardless of what we make, it must all be well made.
