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05 Jan 2021

Pinterest Design Principles

Designing consistent and beautiful things at scale is a very hard thing to do. In an effort to unify their design efforts Pinterest came up with these design principles.

Source: Redesigning Pinterest, block by block


The principles

  1. Lucid

    It’s intuitive, not learned

    You understand how things work without any direct explanation.

    It makes the user feel powerful

    Nothing makes you feel uncomfortable or like you can’t trust the system. The system provides you with the right components and asks you what to do next.

    It makes the content taste better

    The framework is totally seamless and hidden. You don’t notice it until you interact with it. You get to decide what you want it to be, instead of us forcing it on you.

  2. Animated

    It’s colorful

    The personality is bold and stands out.

    It’s visually responsive

    The experience interactions in a physical way.

    It’s unexpected

    The experience is playful and fun, but never overwhelming.

  3. Unbreakable

    It’s built for exploration

    Just like a children’s toy, you want to try it out just to see what will happen. The more you investigate, the faster you learn and the more you get in return.

    It’s impossible to mis-tap

    Everything is designed to help you navigate easily and do exactly what you had in mind.

    It’s reversible

    If you accidentally do something that doesn’t produce the results you were looking for, it’s obvious how to correct it.

1. Lucid

It’s intuitive, not learned

You understand how things work without any direct explanation.

It makes the user feel powerful

Nothing makes you feel uncomfortable or like you can’t trust the system. The system provides you with the right components and asks you what to do next.

It makes the content taste better

The framework is totally seamless and hidden. You don’t notice it until you interact with it. You get to decide what you want it to be, instead of us forcing it on you.

2. Animated

It’s colorful

The personality is bold and stands out.

It’s visually responsive

The experience interactions in a physical way.

It’s unexpected

The experience is playful and fun, but never overwhelming.

3. Unbreakable

It’s built for exploration

Just like a children’s toy, you want to try it out just to see what will happen. The more you investigate, the faster you learn and the more you get in return.

It’s impossible to mis-tap

Everything is designed to help you navigate easily and do exactly what you had in mind.

It’s reversible

If you accidentally do something that doesn’t produce the results you were looking for, it’s obvious how to correct it.

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