The most comprehensive collection of design principles on the web
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01 April 2024
Design principles are an essential tool in your toolbox for aligning people around a shared vision and a common goal. In this article, we will explore what they are and why you should start using them in your work.
12 July 2016
8 principles
Emmet Connolly, Intercom
29 June 2018
3 principles
Intercom, Emmet Connolly
19 February 2024
7 principles
Google
22 November 2013
5 principles
Google Glass
11 July 2013
10 principles
Government Digital Service
27 January 2021
Greg Jones
20 November 2014
Guillermo Rauch
02 September 2016
12 principles
Guiseppe Getto
13 November 2013
Holstee
07 August 2013
HTC
19 December 2014
6 principles
IBM Design
17 principles
18 April 2015
05 December 2014
4 principles
Intuit
Jakob Nielsen
10 July 2013
Jay Selway
18 September 2017
JDA Labs
13 September 2013
Jeff Gothelf
22 March 2015
Jessica Enders
11 November 2013
John Maeda
23 September 2016
Jonathan Morgan
19 September 2016
Jon Yablonski
10 September 2016
16 principles
Juhan Sonin
04 May 2015
Luke Bacon
05 November 2013
Lullabot
30 October 2013
Luxr
28 July 2021
Lyft
26 November 2013
Mapbox
13 September 2014
Marcus Weller
11 March 2024
Margaret Stewart
27 December 2015
46 principles
Marty Neumeier
12 July 2013
Matthias Ettrich
31 December 2020
Medium
14 July 2021
Michael A. Goodrich
16 March 2024
Microsoft
01 March 2024
Microsoft Design
08 January 2014
Microsoft Developer
05 April 2015
06 July 2014
05 July 2016
Mightybytes, Tim Frick
23 May 2015
Mozilla Developer Network
31 August 2014
MUJI
31 October 2014
Natalia Rozycka
New! 08 May 2024
Nielsen Norman Group
14 July 2017
13 principles
Niklaus Gerber
19 October 2021
Nordhealth
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