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JDA NEXT Design Principles

The goal of our user experience design team is to create user centric applications that excel in ‘user-friendliness’ for our consumers by closely following our 7 design principles.

We believe that no matter the task our users should experience; clear, smart, efficient, intuitive and elegant applications that increase their productivity and re-define their work-flow.

Source: JDA Labs Discusses 7 Design Principles for Building SaaS Applications

The principles

  1. Make it clear
  2. Keep it smart
  3. Bring trust
  4. Tell one story
  5. Connect users
  6. Pioneer design ideas
  7. Stay current, stay elegant

  1. Make it clear

    We want to avoid ambiguity and provide straightforward interaction. Our users know what is happening and why, what is important and what they need to do. Tasks are simplified & optimized, feedback is provided, impact of an action is visible, terminology is understood and, data is transparent.

  2. Keep it smart

    We want our applications to be responsive to the business reality. They see what humans can't see, and anticipate what humans can't anticipate. They help our users by providing recommendations, insights and by learning from the data or actions of our users.

  3. Bring trust

    We want our users to consider our applications as reliable partners. Our applications will be described by our users as fast, strongly built and provide secure & trustworthy data.

  4. Tell one story

    We narrate a story where each JDA NEXT application plays a role and leans toward a common retail goal. Our applications look familiar and consistent. They provide a unified experience on multiple devices and for multiple users. They can live as a single module but are more powerful when they are linked to each other.

  5. Connect users

    We want our users to collaborate in order to create opportunities. Our applications help users to take enlightened decisions by exchanging view points and create traceability of decisions.

  6. Pioneer design ideas

    Innovation has to serve a specific goal: solving problems. We innovate by collecting stories and scenarios, bringing disruptive design concepts, and validating them. We learn, we re-think and we introduce those new concepts in a smooth way.

  7. Stay current, stay elegant

    We want to create an emotional connection between our users and our applications. Ours applications will look and feel modern, harmonized, calm, subtle and follow the latest trends.