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HTC Hero

These principles guided the work on HTC Sense which is a User Interface on top of Android. They had a great impact on how the experience was designed.

They even used the design principles in their marketing, as seen in this video on YouTube.

Source: HTC Hero 3G Phone

The principles

  1. Make It Mine
  2. Stay Close
  3. Discover the Unexpected

  1. Make It Mine

    Make It Mine is about feeling your HTC phone was created for and by you. To do this, HTC encourages you to dictate and organize how you want to access the people and content in your life in a way that fits best for you. For some, this means adding glance-view widgets that push content like twitter feeds, weather and other content to the surface while others may want quick access to business-focused information like email, calendar and world-times. HTC is also introducing a new profile feature called "Scenes' that enables you to create different customized content profiles around specific functions or times in your life.

  2. Stay Close

    Today, staying in touch with the people in your life means managing a variety of communication channels and applications ranging from phone calls, emails, texts, photos, status updates and more. HTC Sense takes a different approach by integrating these communication channels and applications into one single view, enabling you to stay closer to your important people. With HTC Sense, friends' Facebook status updates and photos, along with their Flickr photos are included alongside their text messages, emails and call history in a single view.

  3. Discover the Unexpected

    Many of the most memorable moments in your life are experienced, not explained. HTC Sense is focused on providing a variety of these simple yet innovative experiences on your HTC phone that will sometimes bring you moments of joy and delight. It can be something as basic as turning the phone over to silence a ring or as simple as improving the smart dialler for making calls quicker. HTC Sense also includes "Perspectives', a new way for viewing your content such as email, photos, Twitter, music and more in different ways.