Discover, try and buy
Meet users where they are. Show, don’t tell. Create a seamless transition from “try” to “buy.”
Invite users in and show them what they can do.
Users should get personal value every time they interact with your product.
Manage and upgrade
Upkeep and receiving the newest improvements should be as elegant and predictable as using the product every day.
Leverage and extend
Everything wants to be mashed up. Each part of your offering should be available as an API.
Support users in the ways they want to get help. Expand their knowledge and encourage them share it.