The most comprehensive collection of design principles on the web
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Design Principles
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01 April 2024
Design principles are an essential tool in your toolbox for aligning people around a shared vision and a common goal. In this article, we will explore what they are and why you should start using them in your work.
New! 08 May 2024
5 principles
Nielsen Norman Group
11 July 2013
10 principles
Government Digital Service
19 February 2024
7 principles
Google
07 August 2013
4 principles
22 November 2013
Google Glass
13 November 2013
Holstee
3 principles
HTC
17 principles
IBM Design
18 April 2015
6 principles
05 December 2014
Intuit
31 January 2014
Apple
12 July 2013
18 September 2017
JDA Labs
13 September 2013
Jeff Gothelf
11 November 2013
John Maeda
05 November 2013
Lullabot
28 July 2021
Lyft
28 February 2014
Dan Frost, Seamless
26 November 2013
Mapbox
26 January 2014
23 May 2015
8 principles
Mozilla Developer Network
31 December 2020
Medium
06 July 2014
Microsoft Developer
31 August 2014
MUJI
19 October 2021
Nordhealth
08 November 2016
9 principles
Oxford Computer Consultants
19 September 2013
Opower
24 January 2016
PayPal
05 January 2021
Pinterest
21 April 2015
WAI at W3C
08 July 2013
Bill Scott, Theresa Neil
16 January 2015
Code for America
28 May 2015
Sarah Horton, Whitney Quesenbery
31 May 2016
16 principles
Alan Cooper
31 October 2014
Natalia Rozycka
04 May 2015
Luke Bacon
Todd Zaki Warfel
16 March 2024
Microsoft
12 July 2016
Emmet Connolly, Intercom
07 October 2016
Amber Case
01 July 2021
Erin Kissane
21 December 2015
Golden Krishna
23 September 2016
Jonathan Morgan
14 July 2017
13 principles
Niklaus Gerber
24 May 2016
Quartz
14 February 2016
Salesforce
21 March 2016
SAP
28 May 2014
Tim Manning
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