921 design principles and counting.
American Author, Director of Transformation for Liquid Agency
Neumeier attended Art Center College of Design from 1967 to 1969. For 15 years he worked in advertising and brand design, as a communication designer and writer in Southern California. In 1984 he moved to Silicon Valley to work with clients such as Adobe, Apple, Hewlett-Packard, Microsoft, and Symantec. By 1998 his firm Neumeier Design Team created retail packaging for software products, including Filemaker, Norton Antivirus, Apple system software, and HP LaserJet. During this time he served as a contributing editor for the magazine Communication Arts.
In 1996 he founded the "seminal but now-defunct design magazine Critique", a quarterly publication about design thinking.Designers contributing to Critique included Robert Bringhurst, Ivan Chermayeff, Milton Glaser, Steven Heller, Stefan Sagmeister, Paula Scher, David Stuart, and Massimo Vignelli.
In 2002, Neumeier started Neutron, a San Francisco consulting firm that specialized in internal branding. There he wrote three books on branding: The Brand Gap, Zag, and The Designful Company. Zag was included in The 100 Best Business Books of All Time by Jack Covert and Todd Sattersten. He also served on the Board of Directors of AIGA, known until 2005 as the American Institute of Graphic Arts, developing the organization's first mission statement. He was president of AIGA Center for Brand Experience, where he edited and published The Dictionary of Brand.
In 2009, Neutron merged with Liquid Agency, which named Neumeier the firm's Director of Transformation. At Liquid he wrote two books on business creativity, Metaskills and The 46 Rules of Genius, as well as an updated version of The Dictionary of Brand for Google. He currently maintains two blog series, Steal This Idea and The Rules of Genius. He has presented talks and workshops at events such as the UX conference in London and the Design Management Institute's Remix conference. His slide presentation on The Brand Gap has been viewed over three million times.