1.
Responsive is better than fast
2.
It’s not fully shipped until it’s fast
3.
Anything added dilutes everything else
4.
Practicality beats purity
5.
Approachable is better than simple
6.
Mind your words, they are important
7.
Speak like a human
8.
Half measures are as bad as nothing at all
9.
Encourage flow
10.
Non-blocking is better than blocking
11.
Favor focus over features
12.
Avoid administrative distraction
13.
Design for failure
14.
Keep it logically awesome
