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28 Jul 2021

Lyft Design Principles

Frank Yoo, Head of UX & Product Design at Lyft brakes down Lyft’s design principles into three basic phases. They have to be built on top of one another.

Source: Tips from Lyft: Let Your Brand Drive Your UX Decisions


The principles

  1. Nail the basics

    Clear choice and context

  2. Build confidence

    Consistency and transparent

  3. Be unique

    Ownable and delightful

1. Nail the basics

Clear choice and context

2. Build confidence

Consistency and transparent

3. Be unique

Ownable and delightful