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05 Dec 2014

Intuit's Design Principles

Intuit recently published their style system called Harmony 101. Apart from a styleguide and a pattern library it also consists of these design principles to guide the way Intuit's software is designed.

Source: Harmony 101


The principles

  1. Be simple, easy to use, and guiding
    • Establish a familial resemblance. Drive consistency and integration in the experience to keep the journey seamless, familiar, and harmonious.
    • Maintain user context by staying in place. Prioritize in-line or modal viewing and editing over new views or context-switching.
    • Guide the user where appropriate. Help users understand what to expect through progress charting and First Time Use tips. Provide useful views that guide toward common tasks.

    Supporting Characteristics

    • Reduce cognitive burden
    • Helpful
    • Guiding
    • Consistent
    • One SBG
    • Clear
    • Clean
    • Simple
    • Functional
  2. Design for the customer and instill confidence
    • Be trustworthy and helpful. Auto-fill commonly requested information for the customer and provide insights to help users improve their business financials.
    • Imbue confidence. Avoid re-inventing the wheel; rely on familiar conventions when introducing users to new tasks. Don’t leave the user hanging; provide dynamic feedback where possible.

    Supporting Characteristics

    • Confident
    • Approachable
    • Trustworthy
    • Soothing
    • Friendly
    • Warming
  3. Establish modern and iconic ownable moments
    • Define a standard personality. Apply consistently across the Harmony suite of apps to provide unity and cohesion.
    • Celebrate unique tasks. Create ownable interactions and visual expressions that are a familial extension of the design language.
    • Project a voice. Define consistent use of voice to inject fun into the user experience.
    • Define ownable visualizations. Use visualizations to compliment data, channel personality and provide stickiness in the experience.

    Supporting Characteristics

    • Clean
    • Typographic
    • Crafted
    • Differentiated
    • Unique
    • Capitalizes on Intuit Blue
    • Fun
    • Whimsical
    • Tactile
  4. Celebrate data while respecting user and device context
    • Be smart and appropriate for the task at hand. Use progressive disclosure of data and information, provide real-time feedback, and simplify required steps in task flows.
    • Understand the broader contexts of use. Minimize chrome and embellishments; design for user customization and personalization where appropriate.

    Supporting Characteristics

    • Data is King
    • Context is Queen
    • Content over chrome
    • Insightful
    • Customized
    • Personalized
  1. Be simple, easy to use, and guiding

    • Establish a familial resemblance. Drive consistency and integration in the experience to keep the journey seamless, familiar, and harmonious.
    • Maintain user context by staying in place. Prioritize in-line or modal viewing and editing over new views or context-switching.
    • Guide the user where appropriate. Help users understand what to expect through progress charting and First Time Use tips. Provide useful views that guide toward common tasks.

    Supporting Characteristics

    • Reduce cognitive burden
    • Helpful
    • Guiding
    • Consistent
    • One SBG
    • Clear
    • Clean
    • Simple
    • Functional
  2. Design for the customer and instill confidence

    • Be trustworthy and helpful. Auto-fill commonly requested information for the customer and provide insights to help users improve their business financials.
    • Imbue confidence. Avoid re-inventing the wheel; rely on familiar conventions when introducing users to new tasks. Don’t leave the user hanging; provide dynamic feedback where possible.

    Supporting Characteristics

    • Confident
    • Approachable
    • Trustworthy
    • Soothing
    • Friendly
    • Warming
  3. Establish modern and iconic ownable moments

    • Define a standard personality. Apply consistently across the Harmony suite of apps to provide unity and cohesion.
    • Celebrate unique tasks. Create ownable interactions and visual expressions that are a familial extension of the design language.
    • Project a voice. Define consistent use of voice to inject fun into the user experience.
    • Define ownable visualizations. Use visualizations to compliment data, channel personality and provide stickiness in the experience.

    Supporting Characteristics

    • Clean
    • Typographic
    • Crafted
    • Differentiated
    • Unique
    • Capitalizes on Intuit Blue
    • Fun
    • Whimsical
    • Tactile
  4. Celebrate data while respecting user and device context

    • Be smart and appropriate for the task at hand. Use progressive disclosure of data and information, provide real-time feedback, and simplify required steps in task flows.
    • Understand the broader contexts of use. Minimize chrome and embellishments; design for user customization and personalization where appropriate.

    Supporting Characteristics

    • Data is King
    • Context is Queen
    • Content over chrome
    • Insightful
    • Customized
    • Personalized

Tags

  • UX
  • service design

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