11 March 2024

Facebook's Four B2B Design Principles

These principles have a few years on its back but are still as viable as they were back in 2015.

They were used in an effort to crate a framework for how Facebook's tools for advertisers would be designed.

If you find theses interesting, please check out the source of these where Margaret Gould Stewart explains them in great detail.

Source: Facebook’s Four Business Design Principles for Crafting Elegant Tools


The principles

  1. Help people learn and grow

    Teach people to make the best choices, increasing their confidence and success.

  2. Balance efficiency and effectiveness

    Improve how people work so they achieve their objectives with the least amount of effort.

  3. Bring clarity to complexity

    Create intuitive ways for people to tackle complicated topics and workflows.

  4. Be accurate and predictable

    Provide reliable controls and relevant feedback that build trust in our products.

1. Help people learn and grow

Teach people to make the best choices, increasing their confidence and success.

2. Balance efficiency and effectiveness

Improve how people work so they achieve their objectives with the least amount of effort.

3. Bring clarity to complexity

Create intuitive ways for people to tackle complicated topics and workflows.

4. Be accurate and predictable

Provide reliable controls and relevant feedback that build trust in our products.

Tags

  • B2B
  • Product

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