The most comprehensive collection of Design Principles on the Internet.

921 design principles and counting.

08 Jan 2014

Design Principles for Bing

The Design Principles that guided the UX for Bing Search.

Also check out the talk Designing Bing: Heart and Science from MIX10 where Paul Ray tells more about them.

Source: Designing Bing with Heart & Science

1. Design for explorers

2. Delight and surprise our users

3. Earn Trust

4. Be the brand

5. Make money

6. Showcase our best

7. Organize the page by relevance

8. Respect the need for speed

9. Give just enough and offer more

10. Present a seamless experience


  • UX
  • Big companies

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