921 design principles and counting.
Muji (無印良品 Mujirushi Ryōhin) is a Japanese retail company which sells a wide variety of household and consumer goods.
"MUJI is distinguished by its design minimalism, emphasis on recycling, avoidance of waste in production and packaging, and no-logo or "no-brand" policy.
The name MUJI is derived from the first part of Mujirushi Ryōhin, translated as No Brand Quality Goods on MUJI's European website." Wikipedia