The most comprehensive collection of Design Principles on the Internet.

823 design principles and counting.

Juhan Sonin

Creative Director

Designing the future of healthcare at

Juhan specializes in software design and system engineering. He operates, and is the Director of, Involution Studios. He has worked at Apple, National Center for Supercomputing Applications, Massachusetts Institute of Technology (MIT), and MITRE. Juhan co-founded Invo Boston in 2009 and is a graduate of the University of Illinois at Urbana-Champaign. He currently lectures at MIT.


Design Axioms

16 principles

Juhan Sonin