921 design principles and counting.
Jeff has spent a 15 year career as an agile product designer, team leader, blogger and teacher. He is one of the leading voices on the topic of Agile UX and Lean UX. In addition, Jeff is the author of the O'Reilly book (2013), Lean UX: Applying lean principles to improve user experience. He is a highly sought-after international speaker and workshop leader. Jeff has led cross-functional product design teams at TheLadders, Publicis Modem, WebTrends, Fidelity, and AOL. In 2012, Jeff launched Proof, a product design and innovation studio that combines lean processes with strategy, design and technology that has since been acquired by Neo.com where he is now Managing Director.
Read more about Jeff at www.jeffgothelf.com.