The most comprehensive collection of Design Principles on the Internet.

823 design principles and counting.

Jay Selway

Creative Director / UX

Jay is Creative Director // UX at HZDG in Washington DC.

At RP3 Agency, Jay is responsible for ownership of the customer experience in the cross channel environment. From strategy, through execution and development, he focuses on empathy for the end user through data analysis, research, testing, and brand experience mapping. He appreciates that, from top to bottom, RP3 is dedicated to great work. The M&Ms and beer are nice, too.

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Ten Principles of Simplicity

10 principles


Jay Selway