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Published 29 Apr 2014

Zappo's Design Principles

By Zappos

Zappos is an online shoe and clothing store. It owes its success largely by focusing on excellent customer service and the UX of buying shoes and clothes online.

Also check out this interview with Andy Orsow who's a UX Manager at Zappos.

Source:, inc. Code of business conduct and ethics

  1. Deliver WOW Through Service

  2. Embrace and Drive Change

  3. Create Fun and A Little Weirdness

  4. Be Adventurous, Creative, and Open-Minded

  5. Pursue Growth and Learning

  6. Build Open and Honest Relationships With Communication

  7. Build a Positive Team and Family Spirit

  8. Do More With Less

  9. Be Passionate and Determined

  10. Be Humble

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