Intuit recently published their style system called Harmony 101. Apart from a styleguide and a pattern library it also consists of these design principles to guide the way Intuit's software is designed.
Establish a familial resemblance. Drive consistency and integration in the experience to keep the journey seamless, familiar, and harmonious.
Maintain user context by staying in place. Prioritize in-line or modal viewing and editing over new views or context-switching.
Guide the user where appropriate. Help users understand what to expect through progress charting and First Time Use tips. Provide useful views that guide toward common tasks.
Be trustworthy and helpful. Auto-fill commonly requested information for the customer and provide insights to help users improve their business financials.
Imbue confidence. Avoid re-inventing the wheel; rely on familiar conventions when introducing users to new tasks. Don’t leave the user hanging; provide dynamic feedback where possible.
Be smart and appropriate for the task at hand. Use progressive disclosure of data and information, provide real-time feedback, and simplify required steps in task flows.
Understand the broader contexts of use. Minimize chrome and embellishments; design for user customization and personalization where appropriate.
Supporting Characteristics
Data is King
Context is Queen
Content over chrome
Insightful
Customized
Personalized
1.
Be simple, easy to use, and guiding
Establish a familial resemblance. Drive consistency and integration in the experience to keep the journey seamless, familiar, and harmonious.
Maintain user context by staying in place. Prioritize in-line or modal viewing and editing over new views or context-switching.
Guide the user where appropriate. Help users understand what to expect through progress charting and First Time Use tips. Provide useful views that guide toward common tasks.
Supporting Characteristics
Reduce cognitive burden
Helpful
Guiding
Consistent
One SBG
Clear
Clean
Simple
Functional
2.
Design for the customer and instill confidence
Be trustworthy and helpful. Auto-fill commonly requested information for the customer and provide insights to help users improve their business financials.
Imbue confidence. Avoid re-inventing the wheel; rely on familiar conventions when introducing users to new tasks. Don’t leave the user hanging; provide dynamic feedback where possible.
Supporting Characteristics
Confident
Approachable
Trustworthy
Soothing
Friendly
Warming
3.
Establish modern and iconic ownable moments
Define a standard personality. Apply consistently across the Harmony suite of apps to provide unity and cohesion.
Celebrate unique tasks. Create ownable interactions and visual expressions that are a familial extension of the design language.
Project a voice. Define consistent use of voice to inject fun into the user experience.
Define ownable visualizations. Use visualizations to compliment data, channel personality and provide stickiness in the experience.
Supporting Characteristics
Clean
Typographic
Crafted
Differentiated
Unique
Capitalizes on Intuit Blue
Fun
Whimsical
Tactile
4.
Celebrate data while respecting user and device context
Be smart and appropriate for the task at hand. Use progressive disclosure of data and information, provide real-time feedback, and simplify required steps in task flows.
Understand the broader contexts of use. Minimize chrome and embellishments; design for user customization and personalization where appropriate.
Supporting Characteristics
Data is King
Context is Queen
Content over chrome
Insightful
Customized
Personalized
Tags
UX
service design
Subscribe to the Design Principle Newsletter
Be the first to know about new design principles, articles and resources.
We won't send you spam. Unsubscribe at any time.
Related collections
Shneiderman's "Eight Golden Rules of Interface Design"
